Lobster Event – individual, innovative & impeccable

Lobster Event constantly develops the classical event portfolio for their hotel, project and lifestyle partners and therefore consequently revolutionizes the tourism business platforms in the German speaking markets.

Besides the organization of appointments, the chaperonage and representation of our partners on all important tourism fairs in the luxury industry, the participation at selective road shows of reputable tour operators, the organization of familiarization and press trips and individual product presentations with clients, Lobster Event organized successfully the legendary “Around the Globe Roadshow” with its chartered private jet for up to 30 hotel partners, for a total of nine consecutive years. The success of this event format raised the desire for an own trade fair in instigator Astrid Oberhummer. She wanted to create a luxury platform for clients, partners and friends alike, that not only drives the business of the entire segments, but also creates a tight-knit network that revolutionizes luxury tourism in the market together. No sooner said than done! In March 2014 “loop – Luxury on our Planet” was launched with 70 breathtaking tourism exhibitors and 70 high caliber buyers from the travel-affine German speaking markets.

With their events, Lobster Event creates highly effective and neutral networking platforms from which all partners benefit – clients from the German speaking markets, Lobster hotels and partner as well as friends from the industry. Lobster Event invests in ideas and sets trends with creative concepts: besides loop, Lobster Event organizes also product presentations in speed dating format, creative give-away promotions, individual themed road shows, original dinner events and other…

With professionalism and passion, Lobster Event designs, plans, organizes, chaperonages and budgets individual events for and with the partners. Trust is here the basis of a cooperative and successful collaboration. The goal is to create a firework of emotions to enduringly stay in the clients minds positively.



Please kindly register here to get an overview of our up-coming events and to register personally for one or more events. After a short review of your data, you will receive an automated confirmation of your registration via e-mail. We are looking forward to your registration and to welcome you personally at our events very soon.

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Our past events

2017-03-26 - 2017-03-29

Germany’s only B2B luxury travel fair grants a unique glance behind the scenes of automotive history and aviation

The joy of reunion is pink! Already for the fourth time buyers and suppliers met to set up new and strengthen existing business relationships at Germany’s only B2B luxury travel fair in Frankfurt from March 26th – 29th, 2017. What makes this trade show so special is on the one hand its speed-dating character and on the other hand its extraordinary evening events. Time to continue the day’s conversations and make a memory was granted during a seated dinner at Klassikstadt where the world’s most exclusive old-timers are exhibited. As usual the utmost emotional highlight of the fair was the 360° Networking Event which was celebrated this time within the stunning scenery of Lufthansa Flight Training Center at Frankfurt Airport. Where usually future flight attendants and pilots are trained, exhibitors, buyers and 200 additional industry professionals from the region made the dance floor shaking until late into the night.


Hollywood at Lobster Experience - the film festival highlight in 2016

This is what round about 200 guests haven’t been experienced yet: Cocktails, popcorn, a flurry of photographers flashlights and a red carpet at the already glamorous Kempinski Hotel Munich. An Evening full of emotions, luxury knowledge and impressive movies turn out to be a new event concept for the luxury travel industry. Representatives of top luxury travel tour operators and tour agents as well as travel journalists experienced a whole new side of the Lobster and Friends World in form of the Oscar award ceremony. The 21 luxury hotels introduced their concepts as a creative, funny and emotional perspective of their guest’s experiences. The golden Lobster for the best movie was saved by Losinj Hotels & Villas.


Germany’s First Luxury Travel Blogger Meeting at Schlosshotel Kronberg

In cooperation with Anja Beckmann (Travel on Toast), Janett Schindler (Teilzeitreisender) and Schlosshotel Kronberg we recently organised the first German luxury travel blogger meeting at Schlosshotel Kronberg. The blogger meeting attracted about 30 luxury travel blogger from all over Germany.

After presentations by Astrid Oberhummer and Anja Beckmann Schlosshotel Kronberg offered a culinary tour through the hotel including glances behind the scenes and networking breaks. Ten blogger even got the opportunity to stay one night at Schlosshotel Kronberg. The result: we reached more than half a million fans via blogs and various social media channels!


Lobster Sales Dinner in Freiburg

In cooperation with our partner Air Mauritius we continued our monthly Lobster Sales dinner series in June in Freiburg. Inaugurated by Air Mauritius the evening offerd selected travel experts from the region much more than just culinary highlights. By Enoteca delighted with delicacies like antipasti, entrecote and white cheese as well than marinated strawberries and caramel ice-cream the participants let Air Mauritius carry them away on a journey to the world’s greatest destinations whilst our hotel partners on-site like Schlosshotel Kronberg (near Frankfurt), the D-Hotels (Turkey) and Lošinj Hotels und Villas (Croatia) served their current highlights. In addition our colleague Lisa tempted the guests to daydream with latest news from the whole Lobster Collection.

2016-05-27 - 2016-05-30

FamTrip to D-Hotels, Turkey | Leisure

End of May we headed towards D-Resort Göcek located at the harbour-town of the same name. D-Resort Göcek offers the only private beach of the village. Our agenda included an excursion to Dalyan’s Sultaniye springs. Of course we tested the for miles around well-known healing effect of a mud bath in the sulphurous water – it’s been fantastic. The area around Dalyan is a nature reserve. By boat one can follow the winding waterways heading towards the beach where – during summertime – sea turtles lay their eggs in the sand. We enjoyed Japanese dinner at Q-Restaurant with an overwhelming view. On Sunday we headed on to D-Hotel Maris by helicopter and – to top it all off - went snorkeling on a 45 meter sail yacht. A day beyond comparison that concluded with fish and wine at Il Riccio restaurant.


Lobster Sales Dinner in Munich

At Café Glockenspiel directly at Munich's famous Marienplatz together with Severins Resort und Spa, Bahia del Duque and the D-Hotels & Resorts we welcomend hand-picked travel experts. Whilst enjoying asparagus, strawberries and corn poulard we presented latest news from Lobster’s spring collection.

2016-05-05 - 2016-05-08

VIP FamTrip to Lošinj Hotels & Villas | Leisure

Beginning of May Astrid Oberhummer invited Owners and Product Managers of top luxury tour operators from the German-speaking markets on a FamTrip to the Lošinj Hotels & Villas, Croatia to introduce them to this latest high-end luxury travel destination. The Lošinj Hotels & Villas are beautifully located directly at amazing Čikat Bay on the island of Lošinj. Besides a glamorous flair, culinary highlights and various amenities of the hotels, the group enjoyed divers regional excursion options. From sailing trips including dolphin watching to visiting the new Apoxyomenos museum - the region offers a wide range of leisure time facilities. Even getting there is already a highlight, traveling with a special European Coastal Airlines Twin Otter plane able to start from the sea and land on an airstrip. Amongst luxury travel experts still ranked as an insider tip, Lošinj can be reached by European Coastal Airlines flights from various departure airports.

2016-04-26 - 2016-07-26

Lobster Sales Dinner in Zürich

In April our Lobster Sales Dinner series led us to Zurich. At the restaurant Blaue Ente besides a great wine pairing our wonderful Lobster collection as well than the Capri Tiberio Palace, Schlosshotel Kronberg and Severins Resort und Spa served as flavor of inspiration for selected local travel experts.

2016-04-22 - 2016-06-24

FamTrip to Villa Dubrovnik, Croatia | Leisure

Following into the footsteps of our Hollywood stars (i.e. from productions like “Game of Thrones”) we discovered Dubrovnik’s magnificent historical center. Starting point was the luxurious Villa Dubrovnik. From sunbathing to excellent culinary experiences, an excursion to Pelinjac peninsula – well-known for its oyster farm, salt and wine, as well than a relaxing time at the hotel’s spa we benefited from all the regional highlights and Villa Dubrovnik’s wonderful facilities.

2016-04-10 - 2016-04-13

loop 2016 & 360° Networking Event

From April 10th-13th, 2016 at Kempinksi hotel Gravenbruch (near Frankfurt Main, Germany) the 3th loop (luxury on our planet) trade fair took place. At the fully booked loop 100 hotels, destinations, airlines and cruise lines as well than further luxury tourism suppliers presented their portfolio to more than 120 buyers from the German speaking markets in a speed dating manner with slots of 15 minutes duration. The highlight of this famous B2B travel show was again the 360° networking event on the third evening at which more than 200 additional industry professionals joined the group of exhibitors and hosted buyers. The glamouros party took place at the old opera of Frankfurt dedicated to the motto: „We are what we share.“
2016-04-08 - 2016-04-10

Fam Trip to Grand Tirolia Kitzbühel | MICE

Beginning of April we invited a few of our TOP Mice contacts to the beautiful alpin Grand Tirolia Kitzbühel. The weekend was themed “explore Kitzbühel with all senses”. After a delicious modern-rustical dinner at Gaslern Alm directly between the famous worldcup race of Hahnenkamm we started in the early morning enjoying the hights of the alps with the agency element 3.Overnight Kitzbühel became a winter wonderland. Therefore our clients had the option to either go snowshoeing with splendid mountain views or to enjoy skiing in the wonderful slopes. After an extensive day of fresh mountain air the rest of the day our clients spend time at the first-class SPA and with delicious menu at Grand Tirolia Kitzbühel. An unforgettable finish provided the exclusive breakfast at the president suite with a sunny sightseeing walk through the VIP village of Kitzbühel. Grand Tirolia Kitzbühel showed its great cordiality during this weekend –  as it would be a homelike stay with friends!


Lobster Sales Dinner in Stuttgart

In March, hideaways which encourage to dream have been presented by our hotel partners Schlosshotel Kronberg, Severin's Resort & Spa, D-Hotels & Resorts Luxury Collection as well as the Lobster team. Furthermore we have been very proud to present our new project in the UAE – Dubai Parks & Resorts. Last, but not least our new Lobsters Johanna and Marie took the chance to present themselves personally to the travel agents, while enjoying Carpaccio of beetroot with bulgur salad, corn chicken with tomato risotto or a dessert creation.

2016-03-04 - 2016-03-06

Famtrip to Marbella Club Hotel, Golf Resort & Spa | Leisure

At the beginning of March a selected group travel experts enjoyed the wonderful Marbella Club Hotel Golf Resort & Spa at the „Golden Mile“ between Marbella and Puerto Banus. Three sunny days in the sign of health. In the morning, the agents enjoyed an organic cold pressed smoothie on the Winter Terrace before having a healthy breakfast. Afterwards, the participants had their individual treatments with the magic of the healing powers of the sea. Exploring the fantastic landscape, covered by orange trees, with your personal trainer or participating the healthy cooking classes with the chefs de la cuisine – all wishes of the guests will be carefully attended by the Marbella Club Hotel.

2016-02-22 - 2016-03-24

Lobster & Friends Circle Dinners Spring 2016

At the end of February Lobster Experience invited to its first Lobster & Friends Circle Dinners. A variety of partners of luxury hotels travelled to Germany to present their properties to their guests. The concept is similar to speed-dating: After 15 minutes every guest goes to the next partner and listens to the news about their fascinating destinations and hideaways. Meanwhile guests enjoyed the culinary delights in a familiar atmosphere. On board were:

Marbella Club Hotel | Morukuru Family | Schlosshotel Kronberg | D-Hotels | Losinj | Hotel Chester Heidelberg | Habtoor Grand Beach Resort & Spa | Baur au Lac | One & Only | Iberostar Grand Hotel Portal Nous | Silversea Cruises | Hotel Schoenegg / Majeka House | Villa le Maschere | Soneva | Castello die Velona Resort | PGA Catalunya Resort | Hotel OD Talamanca. After these successful series of events we are looking forward the next round in October!


Lobster Sales Dinner in Vienna

Together with our hotel partners Capri Tiberio Palace and Sylvia Fletcher Luxury Hotel Marketing, we have been very happy to host a selected group of travel experts in Vienna and to present our hotel jewels. We all enjoyed interesting and entertaining conversations while having Caesar Salad with fresh Grana Padano, filled chicken with risotto or vegetables with rice. The evening finished with two highlights, the chocolate soufflé and the happy guests and partners.

Lobster Sales Dinner Wiesbaden

Our first Lobster Dinner in 2016 took place in Wiesbaden. We were very happy to present our Lobster Collection to a selected group of travel experts. Furthermore we would like to thank our Lobster partners Schlosshotel Kronberg, Severin's Resort & Spa as well as D-Hotels & Resorts Luxury Collection who represented their property personally. Our new colleague Lisa Bruckner took the chance to introduce herself as the new contact person for all travel agencies.


Lobster Sales Dinner in Cologne

With our dinner partners Schlosshotel Kronberg and Severin*s Resort Spa, the Lobster collection invited to an informative evening with culinariy highlights in Cologne. While listening to the presentations of the luxury hotels, the restaurant served fresh made ravioli, filet mignon and exquisite wines to the travel experts.
2015-11-26 - 2015-11-29

SHA Wellness Clinic Famtrip | Leisure

A selected group of travel experts attended that special famtrip. After a private general medical examination and consultation with an expert on nutrition and national therapy the agents, all specialized on health tourism, enjoyed their individual SHA Discovery Programme. Four days later, the group left the SHA Wellness Clinic happy, relaxed, with new experiences and a lot of information.
2015-11-17 - 1970-01-01

Lobster Dinner in Mannheim

In November, Lobster Experience and Sylvia Fletcher Luxury Hotel Marketing invited a selected group of travel specialists to a 3-courses-menu in Mannheim. The agents were spoiled by networking, delicious food (medallions of monkfish, chickpea-sweet potato curry, crème brûlée) and selected wine while listening to the hotel presentations around the world.

2015-11-13 - 2015-11-15

Famtrip to Severin*s Resort & Spa | MICE

In November, 11 MICE experts had the chance to stay at the unique and exclusive 5* superior Severin*s Resort & Spa. On Saturday, after the site inspection, dressed in warm and comfortable clothes, the participants took the Oldtimer bus (seen on the picture) organized by Sylt Marketing to get an impression of Sylt. After enjoying lunch back at the hotel the group was equipped with iPads by the agency SyltEvent in order to experience the island in a team challenge. The afternoon was for leisure to visit the Spa area, to walk on the beach or just to relax. Furthermore Severin*s Resort & Spa spoiled the group with delicious food and exquisite wine. 

2015-10-30 - 2015-11-02

Famtrip Borgo Egnazia | Leisure & MICE

Bike tour among the ancient olive groves, picnic in the countryside, cooking class "How to make a focaccia" at the Borgo Egnazia, visit of Grotta Bianca as well as a Spa treatment are only some of the experiences the agents made during their famtrip to the Borgo Egnazia at the end of October. Furthermore, the group enjoyed their dinner in different restaurants every night: at the Masseria Cimino San Domenico, at La Frasca Restaurant Borgo Egnazia as well at Zio Pietro in Cisternino.
2015-10-30 - 2015-11-01

Famtrip Villa Dubrovnik | Leisure

At the end of Octobera group of travel experts attended an exclusive famtrip to Croatia to visit Villa Dubrovnik, one of the most exclusive hotels in Croatia. Located on a clifftop, the participants enjoyed breathtaking views of the Adriatic Sea, Dubrovnik's Old Town and Lokrum Island, visited the historic Old Town Dubrovnik, which is part of the UNESCO world heritage, made a spectacular ride by cable car up the Srđ hill and relaxed while having a spa treatment.


The Breakers Palm Beach | Halloween cake

Trick or Treat? - Halloween was celebrated on 31st October and as every year The Breakers Palm Beach surprised with a scarily-beautiful halloween cake, shaped as a witch. Yummy!
2015-10-02 - 2015-10-05

Famtrip Capri Palace Hotel & Spa | Leisure

At the beginning of October seven travel experts enjoyed a weekend at the fantastic Capri Palace Hotel & Spa on the wonderful island Capri. So they walked through Capri and Anacapri while enjoying the sunshine and Italian lifestyle. For lunch and dinner the hotel invited the group to eat at the 2 Michelin stars restaurant L'Olivo and the 1 Michelin Star Il Riccio Restaurant & Beach Club. Last, but not least, a treatment at the Wellness center made them feel like being in heaven on earth. Time for leisure was used to discover the dolce vita individually.


Little Lobster & Friends Event Autumn 2015 | Munich

The week before the grand opening of the traditional "Oktoberfest in Munich", Little Lobster and 23 hotel partners invited 100 guests to celebrate a "Wiesn Warm Up". The agents, most of them wearing a traditional Bavarian costume, listened to the presentations of the representatives, discovered new hideaways and exchanged experiences with colleagues while enjoying delicious finger food. Further highlights: Live-music, Lobster mog di - ginger bread hearts for everybody and the traditional raffle.
2015-09-14 - 2015-09-16

Little Lobster & Friends Circle Dinners Autumn 2015 | DACH

Little Lobster & Friends on the road: In September 11 hotel partners travelled to Frankfurt, Vienna and Zurich in order to present their luxury product in speed-dating format to 30 invited guests per city. While enjoying selected wine and delicious finger food the agents listened to the presentations via i-pad. With new impressions, ideas and a Lobster Coffee Table Book the guests went home happily after a succesful evening.


Lobster Dinner in Muenster

At the End of August, a group of travel experts enjoyed the presentation of our exklusive hotel collection in Muenster. Between the courses of the menu our Sales Manager presented the wonderful hideaways of the Lobster Experience hotel collection.

Lobster Dinner in Munich

22 luxury travel experts from Munich followed the invitation of Lobster Experience and Schlosshotel Kronberg to enjoy a joint 3-course-dinner. At the restaurant L'Amar they had an wonderful evening: looking at breathtaking pictures from the Lobster hotel collection, listening to the hottest news from Schlosshotel Kronberg, exquisite wine tasting and delicious food.


Little Lobster & Friends Event Spring 2015 | Munich

On April 23rd, 2015 Little Lobster and the following hotel partners invited 120 agents and journalists to attend the Little Lobster & Friends Event in Munich to listen to their stories and to network: Gran Hotel Bahía del Duque Resort & Spa | Bauers Il Palazzo | Marbella Club | Kameha Grand Zürich | Baur au Lac | Forte Village | Château Eza | Schlosshotel Kronberg | Balloons over Bagan & Gangtey Goenpa Lodge | Aman Resorts | ME Ibiza | Allegro Italia | Le Domaine | Lobster Destinations. After enjoying a flying buffet while listening to the presentations the evening finished with a raffle. We are looking forward to seeing you again in Munich in September!
2015-04-20 - 2015-04-22

Little Lobster & Friends Circle Dinners - Spring 2015

In April, we invited 90 agents to our Little Lobster & Friends Circle Dinners Spring in Hamburg, Berlin and Duesseldorf. The sit-down dinner conecpt is based on the Speed-Dating-format which allows our partners to present their properties in a familiar atmosphere. While listening to the stories of the hotel partners the agents enjoyed an excellent flying buffet and a selection of wine. On board were: 
Gran Hotel Bahía del Duque Resort & Spa | Soneva Hotels, Residences & Spa | Bauers Il Palazzo | Elounda SA Hotels & Resorts | Marbella Club | Tschuggen Hotel Group | D-Hotels and Resorts | Ananda - In the Himalayas | Armani Hote Milano | Sultans of the Seas. We are looking forward to the second round in September!
2015-03-08 - 2015-03-11

loop 2015

From March 8th until March 11th, „loop-luxury on our planet“ developed by Lobster Experience, the only B2B- luxury travel trade show in Frankfurt for the German speaking market started for the second consecutive year. Within three days, the international crème de la crème composed of hotels and providers of luxury tourism products as well as buyers of travel agencies and tour operators met at the Kempinski Hotel Gravenbruch. The concept of loop is similar to speed dating on high-class level. On the third night of loop, the 360° Luxury Networking Event took place in the noble ambiance of the Kameha Suite in the heart of Frankfurt. Here, more than 400 tour operators, hoteliers and travel experts from the international luxury tourism met to celebrate a unique Networking-Event. Hosts and presenters of the event were Lobster Experience and the luxury travel- and lifestyle magazine Connoisseur Circle.

You have questions? We are happy to answer!

Anna Katharina Loreth de Argueta(Project Manager Events)+49(0) 69 - 83 00 675 35