Lobster Event – individual, innovative & impeccable

Lobster Event constantly develops the classical event portfolio for their hotel, project and lifestyle partners and therefore consequently revolutionizes the tourism business platforms in the German speaking markets.

Besides the organization of appointments, the chaperonage and representation of our partners on all important tourism fairs in the luxury industry, the participation at selective road shows of reputable tour operators, the organization of familiarization and press trips and individual product presentations with clients, Lobster Event organized successfully the legendary “Around the Globe Roadshow” with its chartered private jet for up to 30 hotel partners, for a total of nine consecutive years. The success of this event format raised the desire for an own trade fair in instigator Astrid Oberhummer. She wanted to create a luxury platform for clients, partners and friends alike, that not only drives the business of the entire segments, but also creates a tight-knit network that revolutionizes luxury tourism in the market together. No sooner said than done! In March 2014 “loop – Luxury on our Planet” was launched with 70 breathtaking tourism exhibitors and 70 high caliber buyers from the travel-affine German speaking markets.

With their events, Lobster Event creates highly effective and neutral networking platforms from which all partners benefit – clients from the German speaking markets, Lobster hotels and partner as well as friends from the industry. Lobster Event invests in ideas and sets trends with creative concepts: besides loop, Lobster Event organizes also product presentations in speed dating format, creative give-away promotions, individual themed road shows, original dinner events and other…

With professionalism and passion, Lobster Event designs, plans, organizes, chaperonages and budgets individual events for and with the partners. Trust is here the basis of a cooperative and successful collaboration. The goal is to create a firework of emotions to enduringly stay in the clients minds positively.



Please kindly register here to get an overview of our up-coming events and to register personally for one or more events. After a short review of your data, you will receive an automated confirmation of your registration via e-mail. We are looking forward to your registration and to welcome you personally at our events very soon.

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Our past events

2018-04-18 - 1970-01-01

Loop Frankfurt (Tag 3) - See you next time!

A spirit of farewell is spreading. If you are having a great time, it flies by so fast. Motivated by the Gatsby spirit, it was time to get into the slots one last time. Our loopers grew together as one, exchanged business cards and bid farewell until next loop. After lunch everyone said goodbye to the newly won contacts and the Lobster team. But who would be sad? Until loop Tirol in November 2018, there is only a short way to go and who knows what we will conjure up there.

2018-04-17 - 1970-01-01

Loop Frankfurt (Day 2) - A little Party never killed nobody

Round 2  started and everyone was looking forward to the day. In the evening, something very special awaited our loopers.

A little party never killed nobody. Quick we put on our 20s outifts and took off to the Kameha Suite. When the Great Gatsby invited you to party, you will not be asked twice. Wladimir Klitschko, founder of 11 Mirrors, personally kicked off the event with his moving speech about his vision and movement into the hotel industry. Motivating and inspiring at the same time, the evening took its course. A special created Gatsby cocktail, hot show acts, a live band as well as Ciguar Lounge and Rum Tasting brought the atmosphere to a boil. Here people laughed, danced and expanded their network.

2018-04-16 - 1970-01-01

Loop Frankfurt (Day 1) - Monday is Funday

Monday is Funday! Who says that Monday is the worst day of the week has never been to our loop. Strengthened by the breakfast, our loop started in glorious sunshine. Ready, set into the slots and the networking started. In the evening we went to the impressive Senckenberg Museum for a little chit-chat with dinosaurs. Dinner took place surrounded by an amazing scenery with the kings of the oceans on the walls, the whales!

Of course we took a selfie with T-Rex himself. What a first day!

2018-03-07 - 2018-03-10

Luxury Hotspot – loop goes ITB

For the very first time – as an official Premium Partner of ITB – loop was brought to Berlin! Networking all day, here was where the Who-is-Who of the Luxury Industry met. Great conversations along with champagne and canapés. loop@ITB, we will be back!



106 Pizzas and 103 beers and wine. After ILTM about 150 top agents of the luxury travel market met at ‚‚La Pizza Cresci‘‘ - co-organized by Lobster and XO Private. The oven was not the only thing that was smoldering - all guests were hot for networking, making new friends and eating pizza.


loop Tirol (Day 4) - It's time to say goodbye

Final countdown – another coffee and an aspirin later and the last appointments were done. Check-outs, free hugs, lots of love and great anticipation for the next loop. An awesome first second loop, an awesome people and an awesome location with a winter landscape included.  See you soon Tirol!


loop Tirol (Day 3) - Almdudel

Perfectly equipped the Lobster team handed out soothing throat lozenges and headache tablets for regaining the energy – let’s loop again! In the evening, everybody walked warmly dressed to the forest lodge. Different stations offered austrian treats like chestnuts, mulled wine etc. Then the Dudel started - traditional robes and music as well as a fashion show from the Austrian designer Markus Spatzier were offered. The result: Agents from the tourism market are probably the biggest party kings and queens. It was a great last evening with literally the best dance sessions ever!


loop Tirol (Day 2) - looping as its finest

Let’s get this started!  From having breakfast to appointment number 1 – perfectly on time. Motivated, energetic  faces wherever you looked. The evening program was organized at the event location ‘Salzlager’ in Hall in Tirol, a city close to Interalpen-Hotel Tyrol and the guests were entertained by Stephan Braun (Windrose) and Patty Waldmann (Government of Dubai). While some were indulging in their dessert, some others took the most creative and funniest pictures at the Windrose foto booth.


loop Tirol (Day 1) - The mountains are calling

209 Arrivals, 209 Badgets, 209 Check-ins and Interalpen-Hotel Tyrol  was filled with the best agents of the luxury travel market. A casual get-together with delicious food prepared by the chefs of the Interalpen-Hotel Tyrol, a warm welcome from Astrid Oberhummer and the starting gun has been fired.

2017-03-26 - 2017-03-29

Germany’s only B2B luxury travel fair grants a unique glance behind the scenes of automotive history and aviation

The joy of reunion is pink! Already for the fourth time buyers and suppliers met to set up new and strengthen existing business relationships at Germany’s only B2B luxury travel fair in Frankfurt from March 26th – 29th, 2017. What makes this trade show so special is on the one hand its speed-dating character and on the other hand its extraordinary evening events. Time to continue the day’s conversations and make a memory was granted during a seated dinner at Klassikstadt where the world’s most exclusive old-timers are exhibited. As usual the utmost emotional highlight of the fair was the 360° Networking Event which was celebrated this time within the stunning scenery of Lufthansa Flight Training Center at Frankfurt Airport. Where usually future flight attendants and pilots are trained, exhibitors, buyers and 200 additional industry professionals from the region made the dance floor shaking until late into the night.


Hollywood at Lobster Experience - the film festival highlight in 2016

This is what round about 200 guests haven’t been experienced yet: Cocktails, popcorn, a flurry of photographers flashlights and a red carpet at the already glamorous Kempinski Hotel Munich. An Evening full of emotions, luxury knowledge and impressive movies turn out to be a new event concept for the luxury travel industry. Representatives of top luxury travel tour operators and tour agents as well as travel journalists experienced a whole new side of the Lobster and Friends World in form of the Oscar award ceremony. The 21 luxury hotels introduced their concepts as a creative, funny and emotional perspective of their guest’s experiences. The golden Lobster for the best movie was saved by Losinj Hotels & Villas.


Germany’s First Luxury Travel Blogger Meeting at Schlosshotel Kronberg

In cooperation with Anja Beckmann (Travel on Toast), Janett Schindler (Teilzeitreisender) and Schlosshotel Kronberg we recently organised the first German luxury travel blogger meeting at Schlosshotel Kronberg. The blogger meeting attracted about 30 luxury travel blogger from all over Germany.

After presentations by Astrid Oberhummer and Anja Beckmann Schlosshotel Kronberg offered a culinary tour through the hotel including glances behind the scenes and networking breaks. Ten blogger even got the opportunity to stay one night at Schlosshotel Kronberg. The result: we reached more than half a million fans via blogs and various social media channels!


Lobster Sales Dinner in Freiburg

In cooperation with our partner Air Mauritius we continued our monthly Lobster Sales dinner series in June in Freiburg. Inaugurated by Air Mauritius the evening offerd selected travel experts from the region much more than just culinary highlights. By Enoteca delighted with delicacies like antipasti, entrecote and white cheese as well than marinated strawberries and caramel ice-cream the participants let Air Mauritius carry them away on a journey to the world’s greatest destinations whilst our hotel partners on-site like Schlosshotel Kronberg (near Frankfurt), the D-Hotels (Turkey) and Lošinj Hotels und Villas (Croatia) served their current highlights. In addition our colleague Lisa tempted the guests to daydream with latest news from the whole Lobster Collection.

2016-05-27 - 2016-05-30

FamTrip to D-Hotels, Turkey | Leisure

End of May we headed towards D-Resort Göcek located at the harbour-town of the same name. D-Resort Göcek offers the only private beach of the village. Our agenda included an excursion to Dalyan’s Sultaniye springs. Of course we tested the for miles around well-known healing effect of a mud bath in the sulphurous water – it’s been fantastic. The area around Dalyan is a nature reserve. By boat one can follow the winding waterways heading towards the beach where – during summertime – sea turtles lay their eggs in the sand. We enjoyed Japanese dinner at Q-Restaurant with an overwhelming view. On Sunday we headed on to D-Hotel Maris by helicopter and – to top it all off - went snorkeling on a 45 meter sail yacht. A day beyond comparison that concluded with fish and wine at Il Riccio restaurant.


Lobster Sales Dinner in Munich

At Café Glockenspiel directly at Munich's famous Marienplatz together with Severins Resort und Spa, Bahia del Duque and the D-Hotels & Resorts we welcomend hand-picked travel experts. Whilst enjoying asparagus, strawberries and corn poulard we presented latest news from Lobster’s spring collection.

2016-05-05 - 2016-05-08

VIP FamTrip to Lošinj Hotels & Villas | Leisure

Beginning of May Astrid Oberhummer invited Owners and Product Managers of top luxury tour operators from the German-speaking markets on a FamTrip to the Lošinj Hotels & Villas, Croatia to introduce them to this latest high-end luxury travel destination. The Lošinj Hotels & Villas are beautifully located directly at amazing Čikat Bay on the island of Lošinj. Besides a glamorous flair, culinary highlights and various amenities of the hotels, the group enjoyed divers regional excursion options. From sailing trips including dolphin watching to visiting the new Apoxyomenos museum - the region offers a wide range of leisure time facilities. Even getting there is already a highlight, traveling with a special European Coastal Airlines Twin Otter plane able to start from the sea and land on an airstrip. Amongst luxury travel experts still ranked as an insider tip, Lošinj can be reached by European Coastal Airlines flights from various departure airports.

You have questions? We are happy to answer!

Anna Katharina Loreth de Argueta(Project Manager Events)+49(0) 69 - 83 00 675 35